What is a font?
A font is a typeface, a set of characters comprised of unique shapes, curves, and angles. A font contains can be the characters that communicate a written language, or it can be a series of other random vectors.
Why is selecting the right font important?
Selecting the right font is critical. It can mean the difference between a persuasive ad, and an ad that a person will ignore. It can make the difference between a classy website and a 'homemade' website. If done properly, selecting a the right font for the right job will make your final work or product outshine competitors.
Then how do I choose the right font?
Frankly, there is no "wrong" choice, but there are some general guidelines that can be followed in the beginning before one begins completely on their own, choosing a font. The following are some guidlines in no particular order: The first guideline is remebering that bodies of text should be in a font that is very legible.
No one will stay on a site that has unreadable text for the main content, regardless of how good it looks. While Arial
may seem overused and boring, don't be afraid to use it if you cannot find a completely readable font. The second guideline is knowing who your target demographic. If you're targeting all women, you may try cursive fonts
in the logo. If you're targeting men, you may try a chiseled
, defined logo. These are simply suggestions. And, the third, and final suggestion is by far the most simple. Have fun. Be inspired and have fun with your selection!
Where can I find good free fonts?
Today, the web is full of tens of thousands of excellent free fonts. Ask Google, it's true. 1-Free-Fonts.com is an evergrowing collection of free fonts. 1-free-fonts.com aims to combine simplicity with a plethora of options, giving you, the artist, the greatest pallette possible.